2011 DENVER FIFTY
AWARD SHOW
Ideas engage.
Ideas persuade.
Ideas change culture.

We've chosen the 50 best of 2011.

Come celebrate at The Fifty Award Show, January 26th, 2012.
THE AFTER SHOW
WANT MORE?
Make it to the After Party, hosted by Ad2.

Join Ad2 Denver for the After Party at Matchbox on 27th & Larimer. (kicking off at 10pm)!

There will be music, drinks, late-night snacks and awesome raffle prizes. More Info

Tickets prices for just the After Party:

* Free if you bought your ticket for The Fifty
* Pricing for just the After Party coming soon

GET TICKETS
WHEN: Monday, September 19th, 2011

QUESTIONS?

Contact adclubdenver@hotmail.com
EVENT DETAILS
WHEN:
Thursday, January 26th, 2012
6:00–11:00 PM

WHERE:
Exdo Event Center
1399 35th Street, Denver, CO 80205

http://www.exdoevents.com

TICKETS:
$50 for Ad Club Denver Members
$75 for Non-Members
Corporate group discounts available

INCLUDES:
Appetizers, a Denver Fifty Award Book, and admission to the After Party.


QUESTIONS?
Contact adclubdenver@hotmail.com
NEWS & UPDATES
WHAT IS THE FIFTY?
The Fifty does what every advertising show on Earth tries to do. Celebrate the good idea. Big. Small. Integrated. Traditional. Advertising. PR. Self-promotion. There are no categories here. It is media-neutral. And partial to smart thinking.

The Fifty is not a trophy.
That’s what makes it awesome. Because a trophy is meaningless. The Fifty is pure. Just the best ideas, judged by some of the best minds in advertising.

Our judges will be names you’ve heard of. Architects of campaigns you know. And for once, they’ll be fawning all over your ideas, instead of vice versa.

The Fifty is not small.
And since we’re only picking fifty pure ideas, you can be sure they are elite. Anyone can display a trophy. But who can say they’ve had one of the fifty best ideas of 2011?
GREAT IDEAS CAN'T HIDE
GENIUS SHOWS THROUGH.

It may be initially misunderstood. It may be ahead of its time. But in the end, brilliant ideas cannot hide. Not in execution, or behind the doors of your agency. We know they’re in there. And we’re calling them out.

HOW DO I ENTER?
1. Write a 50-to-150 word description of your idea in a Word document.

2. Decide which execution or executions best represent your idea. You could choose a single piece. Or up to 10 executions in an integrated campaign.

3. Optimize the executions you want to submit with your idea according to the specs below.

4. Put all the executions in a single folder with your Word document.

5. Title the folder with the name of your agency and a number. (For instance, the second entry from TDA would be tiltled "TDA1.")

6. Repeat this process for as many ideas as you want to submit to the Denver 50.

7. Burn all your folders to CD-ROM or DVD.

Make checks payable to Ad Club Denver for the appropriate amount. See fee schedule below.

Entry deadline is October 27, 2011 by 6 P.M.

Deliver your disc (or discs) and check to:

Weise Communications, Inc.
1245 E. Colfax Avenue, Suite 200
Denver, Colorado 80218
p 303.996.9940 ext. 100
f 303.996.9943

adclubdenver@hotmail.com

You can also FTP your work to us with the following settings:
Host: ftp://xtranet.burnsmarketing.com
User: the50_Client
Pass: The50Denver
Folder Name: The50-2011
THE RULES
Let's keep this simple, shall we?

1. Entries must be submitted by 6:00 p.m. on October 27, 2011.

2. Each entry can include one to 10 pieces that represent the idea.
$125 per entry for members.
$250 per entry for nonmembers.
$350 for one entry + membership (savings of $25)
$550 for one entry + corporate membership (savings of $75)
$25 for student work entry.

Click here to pay for entries by credit card

Become a Member now

*Each additional entry will be at the members' level of $100.

3. The idea must have been created in Colorado.

4. The idea must have debuted publicly between 8/30/10 and 10/1/11.

5. Both Ad Club Denver members and non-members are eligible.

6. You cannot submit any piece more than once. For instance, do not submit campaign and then one-offs of that campaign.
HOW DO I SIZE MY FILES?
Option 1 - Compose a two-minute (or less) slideshow or video about your idea. You can include photos, videos, a voiceover, or whatever you want along with the elements of your idea. This is how they do the Titanium Lions at Cannes. For examples, see canneslionslive.com/titanium

Option 2 - Follow the instructions below.

1. Print ad, editorial layout, outdoor, logo, poster or other printed piece: Convert your file into a .jpg or .gif. Make it fit within 900x600 pixel space. The total file size must not exceed 1Mb.

2. Video, animation or commercial: Create a 320x240 .flv file. Compress the video at 400Kbps and the audio at 96Kbps. If you'd like to submit a .mov, make sure it is 320x240 and no larger than 4Mb.

3. Website, microsite or mobile: Your site must be hosted somewhere for it to be judged. Submit a link to the site. If you choose, you can also submit a screencapture of your idea to demonstrate a key detail, following the requirements for a print ad or poster.

4. Web banners or rich media: Send us your .swf, .gif or jpg no larger than 4Mb. If you feel it must be seen in context, you can submit a screencapture.

5. Event, signage, packaging, 3-D piece, environmental or guerrilla activity: Take a photo and then follow the requirements for a print/poster idea. Or take a movie and follow the requirements for a video/spot.

6. Radio spot or audio track: Submit an .mp3. File size must not exceed 2Mb.

7. Something else: Write an explanation in a Word doc and add it to your folder. Be as clear as possible. Include a photo if you like.